THE STRATEGIC PLAN TIMELINE

The strategic planning process in total is spanning eight months. In broad strokes, the schedule is:

July–August

• Kick off process at management retreat
• Organize and make assignments
• Begin research and information gathering 

September–November

• Continue to carry out research, surveys and interviews 
• Begin work on strategic area operational plans
• Conduct competitive market analysis
• Present research findings and implications

December–February

• Review strategic area operational plans and merge into overarching goals
• Begin drafting the strategic plan
• Hold vision and mission workshop with Daniels community
• Make decisions on brand positioning and message development 

March

• Publish strategic plan
• Begin resourcing for first year of action plans through the budget development process