It’s not data. It’s competitive intelligence.

How important is business intelligence to today’s enterprise? Consider that information is competitive intelligence that drives strategic business decisions – that are made by global organizations with the power to change the world. You get the picture.
Information, business intelligence, is no longer the exclusive domain of IT or research departments. That’s why Daniels has created a one-of-a-kind program that takes you across disciplines — data warehousing, marketing, finance and management and operations — so you’ll know how to gather and leverage information to lead organizations, control decisions, and be relied upon to steer enterprises.
Just imagine what you can do with all that information.