The good news? The world is focused primarily on green.
The bad news? The world is focused primarily on green.
‘Sustainability’ is a term that is often associated with “going green.” But environmental integrity is just one dimension that businesses must consider in developing sustainable strategies.
The enterprise is fast becoming a place where profit depends on global sustainability, and where it is necessary to align corporate and community values to succeed. To teach sustainability for today’s world of business, the Daniels College of Business has developed a unique model of sustainability that integrates the world’s three systems: economic, social and environmental.
Daniels is proud to be ranked among the top 50 business schools in the world for integrated social and environmental issues in our MBA programs. Read more about the Beyond Gray Pinstripes ranking.
Dr. Bruce Hutton on elevating the thinking about sustainability video – large.
Dr. Bruce Hutton on elevating the thinking about sustainability video – small.
About Dr. R. Bruce Hutton
Dean Emeritus and Piccinati Professor in Teaching Innovation R. Bruce Hutton, Ph.D., is the Daniels College of Business leader in sustainable development education for graduate and corporate programs. He has received numerous local, regional and national honors for his contributions in business education, applied market research and community service. In 2005, his body of work in the areas of corporate citizenship and sustainability were included in the Faculty Pioneer Featured Collection, in CasePlace.org of the Aspen Institute Business and Society Program.
Hutton was the co-author of a proposal to enhance MBA programs, subsequently funded with an $11 million dollar matching gift to the University of Denver. A significant component of this program deals with issues of values and social responsibility, including environmental ethics and sustainable development. His areas of expertise are in marketing research, corporate social responsibility and the application of consumer behavior principles to issues of public policy, particularly related to the environment and nonprofit organizations.
He is an advisor and consultant to national and international organizations including federal/state/local governments, manufacturing, professional services and nonprofit institutions including Newmont Mining Corporation, Aspen Ski Company, U.S. Department of Energy, Frontier Airlines, Samsonite Corp, Coors Brewing Company, Denver Art Museum, Illinois Energy Resources, National Renewable Energy Lab, AARP, IBM, First Data/Western Union, Snowshoe Mountain Resort, Intrawest, National Jewish Medical & Research Center, Southern Ute Indian Tribe, Alliance to Save Energy, Cleveland Metropolitan Library District, Consumer and Corporate Affairs Canada, Golden Gate Bridge Transportation District, Peoples Bank of China, Philadelphia Institute for Human Development, Iowa Energy Policy Council, Illinois Energy and Natural Resources, Oak Ridge National Laboratories, U.S. Department of Energy, Citicorp Mortgage, Inc., National Park Service, U.S. Forest Service, Business for Social Responsibility and others. Projects have involved various forms of exploratory, descriptive and causal studies; and range in scope from local to national and international.
Relevant conference presentations, articles and publications
Environment/Sustainability
Hutton, R. Bruce, et al., “The Role of Sustainable Development in Risk Assessment and Management for Multinational Corporations,” Multinational Business Review, August 2007
Hutton, R. Bruce. “Social License to Operate: A Necessary Condition for Sustainability,” Colorado Department of Public Health & Environment, Boulder, CO, June 2007.
Hutton, R. Bruce. “The Sustainability Ethic,” Sutton Colloquium, University of Denver Law School, Denver, CO, July 2007.
Hutton, R. Bruce. “Metrics for Sustainability: United Nations Initiatives,” International Socially Responsible Investment Conference (SRI), Colorado Springs, CO, November 2006.
Wittmer, Dennis, Bruce Hutton, et al. “Sustainable Business Policy and Practice in Gold Mining: A Case Study of Collaboration Between Newmont Mining and the Daniels College of Business,” Proceedings, Global Forum: Business as an Agent of World Benefit: Management Knowledge Leading Positive Change; Academy of Management, UN Global Compact, and Case Weatherhead School of Management; Cleveland, OH, October 2006.
Abu Dhabi Global Environmental Data Initiative, 2002. Involved in the conceptual design and writing of a proposal presented at the World Summit for Sustainable Development in Johannesburg, South Africa. The proposal was awarded status as a United Nations Type II Partnership Initiative to implement over the next