Daniels Tomorrow—leading the way.
In the summer of 2008, we began the most comprehensive strategic planning process in the College's history, Daniels Tomorrow. As a result of this work, we have already begun to take the necessary steps to achieve our vision: To be a premier private business college globally recognized as a leader whose educational experiences, outreach, and knowledge creation transform lives, organizations and communities.
Please take some time to read this plan. While our strategic planning process may be finished, much work lies ahead. Daniels Tomorrow identified many opportunities to elevate our College's national reputation for excellence to a global audience.
Come along with us. By working together as a community to achieve our goals, we can realize the infinite possibilities ahead.
View Our Progress
- 2011 Progress Report (opens in a new window)
- 2010 Progress Report (opens in a new window)
Daniels Tomorrow Seven Strategic Goals
Strategic Goal 1: Deliver Exemplary, Market-relevant Programs
Reevaluate and refine our teaching practices and curriculum to ensure all Daniels programs are of the highest quality, value and excellence.
Strategic Goal 2: Engage in Research-driven Knowledge Creation
Support our faculty's scholarly pursuits and conduct impactful research that helps solve business and community issues.
Strategic Goal 3: Strengthen College-wide Areas of Interdisciplinary Collaboration
Build upon Daniels strong reputation for three distinct areas: ethics, social responsibility and sustainability; globalization; and innovation, entrepreneurship and social entrepreneurship.
Strategic Goal 4: Develop into a Community of Choice
Develop the Daniels community into one in which everyone is valued and included, where people connect and engage, and where ideas, career opportunities and strong relationships enhance lives.
Strategic Goal 5: Build Financial and Other Resource Strength
Strengthen our support system and identify new ways to build endowment monies, secure new gifts and become more cost-efficient.
Strategic Goal 6: Create a Leading-edge Organizational Infrastructure that Carries the College Into the Future
Align the operations of the College with the Daniels Tomorrow plan in order to have the most effective management structure possible.
Strategic Goal 7: Advance our Reputational Capital around Daniels Core Distinctions
Define the Daniels College of Business as a premier business institution by strengthening our brand, public relations strategy, national rankings and community engagement, and by sharing Daniels key differentiators and the successes of our faculty, students and alumni with the world.








