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Dr. Dan Baack

Assistant Professor
Department of Marketing

Daniel.Baack@du.edu

Dr. Daniel (Dan) Baack
Assistant Professor of Marketing, Department of Marketing, Daniels College of Business at the University of Denver

Expertise
Advertising, brand management, international marketing, localization of advertising content, international cultural differences, effectiveness of creative advertising.

Biography At-a-Glance
Dan Baack is an expert in advertising, brand management, and international marketing. He is a principal in the Brand Cartography Group, a strategic brand advisory firm. His academic research focuses on how differences in how consumers process information affect promotional activities. This includes investigations of creativity and advertising effectiveness, of advertising's impact on brand image, and of culture's influence on marketing activity. Much of this is international in scope, and he has investigated promotional tactics in China, India, Russia, Brazil, Taiwan, Australia, Turkey, the Ukraine, France and Germany. He has co-led a study abroad course to India and will co-lead a course to Taiwan, Hong Kong, and China this coming winter.  His wife is Taiwanese and an increasing amount of his travel and his international research is focused on East Asia.

Connect: Daniel Baack's linkedin

 

Education

  • Ph.D., Marketing and International Business, Saint Louis University
  • BA, Psychology and English, Truman State University
  • BS, Psychology, Truman State University

Academic Positions Held

  • Assistant Professor of Marketing, Daniels College of Business
  • Assistant Professor of Marketing, Ball State University

Academic Professional Activities

  • Till, Brian D. & Baack, D.W. (Forthcoming) Strategic Brand Association Maps:  Methodology for Brand Insight. Journal of Product and Brand Management.
  • Baack, D.W., Wilson, R.T. & Till, B.D. (2008) Creativity and Memory Effects.  Journal of Advertising, 37(4), 85-94.
  • Singh, N., Pereira, A.J.A., Baack, D.W., & Baack, D.E. (2008). Culturally Customizing Websites for U.S. Hispanic Consumers, Journal of Advertising Research 48(2), 224-234.