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Ms. Michele Lutz

Lecturer
Department of Marketing

michele.lutz@du.edu CV

Biography At-a-Glance

Michele Lutz is a lecturer in the department of marketing at Daniels.  She joined Daniels in 2001, and her prior experience includes positions as a senior marketing consultant for Arrow Consulting and Cherry Creek Capital Partners where she developed and executed marketing communication strategies including advertising, public relations, database marketing, and personal selling. She also was director of marketing, Survey Data for Equifax, managing a $9M business unit including P&L, marketing, budgeting, forecasting and production of consumer database products.

Connect: Michele Lutz's linkedin

 

Education

  • MBA, Daniels College of Business, University of Denver
  • BS, Bucknell University

Academic Positions Held

  • Lecturer, Department of Marketing, Daniels College of Business, University of Denver

Courses Taught

Strategic and tactical marketing topics via case analysis, feasibility study and business plans