Department of Marketing
Specialist or strategist? We've got you covered.
Daniels Graduate Business Certificates in marketing allow you to gain expertise in a specific marketing discipline -- from understanding the customer experience, to masterminding and maintaining a cohesive corporate image, to managing a finely calibrated supply-chain management. Or, you can study the big picture; be the strategist who develops a long-term marketing plan that fits all these pieces together.
Each certificate program consists of four graduate-level courses -- the same concentration courses you'd take if you were earning an MBA or a master's degree at Daniels. You'll benefit from Daniels' top-ranked business education in a time frame that works best for you.
Certificate programs offered:
Integrated Marketing Strategy
The Integrated Marketing Strategy Graduate Business Certificate helps you meet the increasing demand to forge relationships with customers in an ever-changing marketing landscape. Learn effective techniques to integrate and coordinate all marketing tools to deliver bottom line results.
Integrated Marketing Communication
The Integrated Marketing Communication Graduate Business Certificate will show you how to control and influence every message that might affect your company's image through smart synergistic strategies instead of stratospheric spending. It's the way successful companies are building strong, relevant, cohesive relationships with their customers today. A leader in the field, Daniels is the only business college in the United States to offer this option.
Supply-Chain Management
The Daniels Supply-Chain Management Graduate Business Certificate provides you with the competencies you need to transform your functional area and your business into one that succeeds in a worldwide real-time space. You'll learn how to create shareholder value (for your corporation as well as your supply-chain partners) via the application of techniques used by today's thought leaders in supply-chain management.
Customer Experience Management
Consumers form perceptions of your products and company not just from your advertising, but from the myriad of other interactions they have with your brand--everything from your packaging and point-of-sale signage, to e-mail and Internet marketing, to contests and promotions. In addition to other skills, the Customer Experience Management (CEM) Certificate teaches you how to create and sustain the optimal customer experience to generate long-term benefits for your customers and company; how to design and implement financial systems that support successful customer experience operations; and how to evaluate the success of customer experience marketing systems.
Learn more about the Graduate Business Certificates offered by Daniels. You may also customize a certificate to meet your needs. Please contact Lisa Wuthrich at Lisa.Wuthrich@du.edu to discuss course selection.
